Helping People-First Founders Build Visibility That's Rooted, Not Rushed

I help founders create visibility systems that are sustainable, data-informed, and deeply human so your business can grow with clarity, not chaos.

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My Why

Hi, I'm Jillian Thomas, a brand and visibility strategist for people-first founders who want to grow without burning out.

You've built something real. You have clients, results, and reputation. But when it comes to visibility, it still feels like duct tape and willpower. Every quarter, it's a new plan. A new doc. A new burst of energy. And then, before you know it... you're behind again.

The truth is: you're not inconsistent. You've just outgrown a system that was never built for your kind of depth.

My work is where strategy meets sustainability, helping you replace reactive marketing with systems that move at the speed of your leadership. So you can show up with calm, clarity, and confidence (and know your visibility will hold, even when you step back).

What I Believe

Visibility shouldn't depend on your energy levels or your latest idea.
It should feel like an ecosystem (ie one that grows even when you rest).

You don't need to post more. You need structure that compounds. You don't need louder messaging. You need clearer rhythm.

Root it in clarity

Anchor your content in message themes that reflect your values and expertise.

Systemized
Sustainably

Build workflows that run without you being "on" all the time.

Measure
Matters

Use simple, human-friendly data to make informed, values-led decisions.

Because visibility that lasts isn't built from consistency alone... it's built from systems that actually fit you.

What Working Together Looks Like

Every founder I work with walks away with clarity, structure, and the confidence to lead their visibility like a strategist, not a content machine.

Whether we collaborate through consulting, a done-for-you sprint, or my signature framework, you'll always walk away with:

Message & Ecosystem Mapping

Clarity on what drives your visibility and how to connect it all.

Custom Visibility Rhythm

A repeatable, values-aligned flow that fits how you actually create.

Simple Data Systems

Track what's working without spreadsheets or stress.

Automation & Repurposing Loops

Make your best content work harder without you working more.

The result: a business that communicates clearly, scales intentionally, and still feels like you.

Key Client Achievements

38% YoY Increase

in B2C revenue by optimizing full-funnel performance with only 5% ad spend growth

9% to 17% Boost

in consult-to-close rate by building segmented pre- and post-call nurture journeys, and robust CRM tracking

39% CAC Reduction
40% MQL Increase

as measured by attribution data, by launching journey-aligned retargeting campaigns

125% Sales Growth

in recurring membership sales by creating intentional client onboarding and content experiences

My Approach

Before building Jillian Thomas & Co, I spent over a decade in creative strategy and digital growth helping founders, coaches, and creative teams build visibility that feels as good as it performs.

Now, my work centers on helping you lead your growth with grounded strategy and aligned systems so you can spend less time managing your marketing and more time leading your business.

This is marketing that reflects your depth, not your hustle.

Rooted. Seen. Sustainable.

Start Here: Resources That Move You Forward

Strategic tools designed to simplify your visibility and amplify your impact.

B-Roll Bank

Never run out of content again. A curated collection of premium B-roll footage to elevate your social presence and save hours of content creation time.

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Free

Plan Black Friday in 15-Min

Free 15-minute training with bonus workbook. Create your complete Black Friday strategy without the overwhelm.

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The Freebie Pocket Assistant

Fix your freebie funnel gap in under 30 minutes. Free 3-day trial to transform your lead magnet into a conversion machine.

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Why Most Founders Do Too Much for Too Little Impact

In this short video, I unpack why traditional visibility advice keeps founders overworking, and how to design a system that grows with you, not from you.

If your visibility still depends on your energy... it's time for a smarter structure.

Book A
Visibility
Game Plan Call

45-minute strategy session to see what's working, what's missing, and what to simplify next.

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Book A
Troubleshooting
Call

15-minute focused session designed to diagnose your visibility gaps and create your next steps.

Schedule Call

Map Your Entire Black Friday Launch in One Live Workshop